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RFID Technology Helps the Beauty Retail Industry Set Off a New Tide

RFID Technology Helps the Beauty Retail Industry Set Off a New Tide

With the rapid development of our country's economy, the Chinese cosmetics market, known as the "beauty economy", has now achieved unprecedented results. It can be said that the current cosmetics market is at the best momentum of development, undoubtedly, for entrepreneurs, they all want to get a share of this rapidly expanding cake. In particular, the rise of e-commerce and new retail has made cosmetics a hot "pet", and the cosmetics market is very hot. Discounts and promotional activities are the most common ones, since online shopping becomes a new shopping method for retail in the future, the physical retail of cosmetics will face great pressure. How will the RFID technology new retail bring new vitality to the physical stores, RFID technology will help the beauty retail industry set off a new tide.


The beauty retail industry has also encountered various problems, for example, beauty products are common stolen products in the retail industry, some customers fail to place the products in the right place after trial, how to facilitate the shopping experience of customers and provide online purchase and offline delivery. At the same time, it manages the sales of online and offline platforms, so that beauty retailers have higher requirements for the accuracy of inventory management.


What are the advantages of RFID tags? Many beauty makeup products are liquid or the metal materials are used for packaging decoration, these will cause difficulties in reading UHF RFID tags, and it is necessary to control the position of each RFID electronic tag. The RFID electronic tags are different from QR codes, UHF RFID tags do not require one-to-one scanning, and tens of thousands of items in a beauty shop can be "read" all.


Beauty retailers usually maintain high inventory, but a large number of unsold items will be returned to the brand. RFID can improve the accuracy and visibility of inventory management and improve the efficiency of the beauty supply chain. In addition, there are a large number of counterfeit and gray market in the beauty market. RFID tags can mark products at the source of supply, protect the brand and prevent products from flowing to unauthorized sales channels as well as provide anti-counterfeiting certification for individual products.


So, what are the advantages of RFID tags?


Effective anti-counterfeiting traceability: Beauty makeup products have a wide variety of categories, diverse consumer groups and a wide range of sales areas, therefore, when facing end consumers, it is necessary to have anti-counterfeiting methods that are not easy to imitate but easy to identify, in this way, which can not only effectively curb the production and sale of counterfeit products, but also can help consumers distinguish the authenticity simply and intuitively.


Reduce the phenomenon of fleeing goods: Assign a unique RFID/QR code to each product, which is equivalent to attaching a unique "ID card" to each product, so that you can easily learn the flow of goods. Using smart phones to scan RFID, QR codes and other means, monitor the phenomenon of fleeing goods from one to multiple dealers, provide a basis for regulating the sales market environment as well as consolidate the brand image.


Help beauty brands achieve precision marketing: According to the characteristics of the beauty makeup industry and marketing needs, personalized code assignments, through various interactive forms such as red envelopes, membership points, and scan code rewards, to meet individual needs, achieve precision marketing, and bring customers a new consumption experience as well as improve brand and consumer interaction. Under this rapidly changing trend of development, only by constantly advancing with the times and being good at using technology can it be possible to gain a firm foothold.

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